The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
A Decade of Partnership and Trust
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Penta Pencil
Points: 150.00
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + PHD + O Positive
Client: Uber Eats
Category: Best of Creative Effectiveness
Points: 90.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Best of Interactive, Online & Mobile
Points: 90.00
Name This OREO
Agency: VML / New York
Client: Mondelez / OREO
Category: Best of Radio & Audio-First
Points: 90.00
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment
Category: Best of Creative Use of Technology
Points: 90.00
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation
Category: Best of Non-Profit
Points: 90.00
Case of the Mondays
Agency: Mischief @ No Fixed Address / Brooklyn + Coors Light + MJZ
Client: Coors Light
Category: Best of The Indies
Points: 90.00
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris
Category: Best of Branded Entertainment
Points: 67.50
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment
Category: Innovation / Execution in Branded Entertainment
Points: 45.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Commerce
Points: 45.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Brand Partnerships
Points: 45.00
Potty-tunities
Agency: Grey / New York + Georgia Pacific / Atlanta, GA + OMD / New York + Burson / New York
Client: Angel Soft
Category: Innovation / Use of Media in Direct Marketing
Points: 45.00
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz
Category: Creative Effectiveness / Consumer Packaged Goods / Food / Candy / Snacks
Points: 45.00
U up?
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Creative Effectiveness / Retail
Points: 45.00
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + PHD + O Positive
Client: Uber Eats
Category: Creative Effectiveness / Technology Software - Internet / Telecommunications / Software & Apps
Points: 45.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Creative Effectiveness / Consumer Products
Points: 45.00
Deliver the Rainbow
Agency: TBWA\Chiat\Day / Chicago
Client: Skittles
Category: Commerce
Points: 45.00
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Physical Products
Points: 45.00
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment
Category: Experiential & Immersive for Good
Points: 45.00
Get Unready
Agency: Ogilvy / New York
Client: Dove
Category: Billboards & Transit / Series
Points: 45.00
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple
Category: Original Music / Song
Points: 45.00
6 out of 5 Stars
Agency: Apple Marcom + Silo Music / Los Angeles + Biscuit Filmworks
Client: Apple
Category: Original Music / Song
Points: 45.00
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation
Category: Sound Editing
Points: 45.00
The Death of Duo
Agency: Duolingo / Pittsburgh
Client: Duolingo
Category: Social Media
Points: 45.00
Los Angeles Emergency
Agency: Local Produce
Client: Instacart
Category: Campaigns for Good
Points: 45.00
Learn Korean or Else
Agency: Duolingo / Pittsburgh + Netflix / Los Angeles
Client: Duolingo
Category: Brand Partnerships
Points: 45.00
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment
Category: Innovation / New Ideas in Health & Wellness
Points: 45.00
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation
Category: Film & Video
Points: 45.00
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment
Category: Innovation / Execution in Health & Wellness
Points: 45.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Commerce
Points: 45.00
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 45.00
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple
Category: Film & Video for Good
Points: 45.00
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Use of Humor
Points: 45.00
Baby Minder
Agency: Ogilvy Health / New York
Client: Eurofarma
Category: AI Integration in New Products
Points: 45.00
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment
Category: Innovation in Moving Image Craft
Points: 45.00
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation
Category: Casting / Real People
Points: 45.00
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple
Category: Casting / Real People
Points: 45.00
Name This OREO
Agency: VML / New York
Client: Mondelez / OREO
Category: Experiential Radio & Audio
Points: 45.00
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment
Category: Innovation / New Ideas in Technology
Points: 45.00
ANCESTRA
Agency: Google Creative Team / Mountain View + Chromista / Camden + Primordial Soup / Los Angeles + Google DeepMind / Mountain View
Client: Google
Category: AI Craft / Motion
Points: 45.00
Make Things That Make Things
Agency: R/GA
Client: R/GA
Category: Creative AI Pioneer / Organization
Points: 45.00
Welcome to the Golden Age of Creativity
Agency: Code and Theory / New York City
Client: Code and Theory
Category: Creative AI Pioneer / Organization
Points: 45.00
The Branch Museum of Design Visual Identity
Agency: MullenLowe Design Studio / New York + MullenLowe U.S. / New York
Client: The Branch Museum of Design
Category: Brand Identity / Rebranding
Points: 45.00
Maremoto for Good
Agency: Champions Design / New York + Maremoto / Chicago
Client: Maremoto
Category: Design for Good
Points: 45.00
U up?
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Social Media & Creator Content
Points: 45.00
Sydney's Bathwater Bliss
Agency: Dr. Squatch / Los Angeles + Made You Feel / Los Angeles + Public Display of Affection (PDA) / New York + NoLie Communications / New York
Client: Dr. Squatch
Category: Products
Points: 45.00
Sydney's Bathwater Bliss
Agency: Dr. Squatch / Los Angeles + Made You Feel / Los Angeles + Public Display of Affection (PDA) / New York + NoLie Communications / New York
Client: Dr. Squatch
Category: Public Relations
Points: 45.00
Sleep Talk Reviews
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Integrated / Omnichannel Campaign
Points: 45.00
Client:
Apple
Title:
A Decade of Partnership and Trust
Category:
Penta Pencil
Award:
2026 Penta Pencil Penta Pencil
Points:
150.00
Client:
Uber Eats
Title:
Football is for Food
Category:
Best of Creative Effectiveness
Award:
2026 Creative Effectiveness Best of Discipline Pencil
Points:
90.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Best of Interactive, Online & Mobile
Award:
2026 Interactive, Online & Mobile Best of Discipline Pencil
Points:
90.00
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Best of Radio & Audio-First
Award:
2026 Radio & Audio-First Best of Discipline Pencil
Points:
90.00
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Best of Creative Use of Technology
Award:
2026 Creative Use of Technology Best of Discipline Pencil
Points:
90.00
Client:
SickKids Foundation
Title:
The Count
Category:
Best of Non-Profit
Award:
2026 Best of Non-Profit Best of Non-Profit Pencil
Points:
90.00
Client:
Coors Light
Title:
Case of the Mondays
Category:
Best of The Indies
Award:
2026 The Indies Best of Discipline Pencil
Points:
90.00
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Best of Branded Entertainment
Award:
2026 Branded Entertainment Best of Discipline Pencil
Points:
67.50
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Innovation / Execution in Branded Entertainment
Award:
2026 Branded Entertainment Gold Pencil
Points:
45.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Commerce
Award:
2026 Direct Marketing Gold Pencil
Points:
45.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Brand Partnerships
Award:
2026 Direct Marketing Gold Pencil
Points:
45.00
Client:
Angel Soft
Title:
Potty-tunities
Category:
Innovation / Use of Media in Direct Marketing
Award:
2026 Direct Marketing Gold Pencil
Points:
45.00
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Creative Effectiveness / Consumer Packaged Goods / Food / Candy / Snacks
Award:
2026 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
IKEA
Title:
U up?
Category:
Creative Effectiveness / Retail
Award:
2026 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Uber Eats
Title:
Football is for Food
Category:
Creative Effectiveness / Technology Software - Internet / Telecommunications / Software & Apps
Award:
2026 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Creative Effectiveness / Consumer Products
Award:
2026 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Commerce
Award:
2026 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Physical Products
Award:
2026 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Experiential & Immersive for Good
Award:
2026 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Dove
Title:
Get Unready
Category:
Billboards & Transit / Series
Award:
2026 Out of Home Gold Pencil
Points:
45.00
Client:
Apple
Title:
I'm Not Remarkable
Category:
Original Music / Song
Award:
2026 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Apple
Title:
6 out of 5 Stars
Category:
Original Music / Song
Award:
2026 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
SickKids Foundation
Title:
The Count
Category:
Sound Editing
Award:
2026 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Duolingo
Title:
The Death of Duo
Category:
Social Media
Award:
2026 Brand-Side / In-House Gold Pencil
Points:
45.00
Client:
Instacart
Title:
Los Angeles Emergency
Category:
Campaigns for Good
Award:
2026 Brand-Side / In-House Gold Pencil
Points:
45.00
Client:
Duolingo
Title:
Learn Korean or Else
Category:
Brand Partnerships
Award:
2026 Brand-Side / In-House Gold Pencil
Points:
45.00
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Innovation / New Ideas in Health & Wellness
Award:
2026 Health & Wellness Gold Pencil
Points:
45.00
Client:
SickKids Foundation
Title:
The Count
Category:
Film & Video
Award:
2026 Health & Wellness Gold Pencil
Points:
45.00
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Innovation / Execution in Health & Wellness
Award:
2026 Health & Wellness Gold Pencil
Points:
45.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Commerce
Award:
2026 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Apple
Title:
I'm Not Remarkable
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Gold Pencil
Points:
45.00
Client:
Apple
Title:
I'm Not Remarkable
Category:
Film & Video for Good
Award:
2026 Film & Video Gold Pencil
Points:
45.00
Client:
Instacart
Title:
For Papa!
Category:
Use of Humor
Award:
2026 Film & Video Gold Pencil
Points:
45.00
Client:
Eurofarma
Title:
Baby Minder
Category:
AI Integration in New Products
Award:
2026 IP & Product Design Gold Pencil
Points:
45.00
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Innovation in Moving Image Craft
Award:
2026 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
SickKids Foundation
Title:
The Count
Category:
Casting / Real People
Award:
2026 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
I'm Not Remarkable
Category:
Casting / Real People
Award:
2026 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Dove
Title:
Get Unready
Category:
Newspaper / Series
Award:
2026 Print & Promotional Gold Pencil
Points:
45.00
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Experiential Radio & Audio
Award:
2026 Radio & Audio-First Gold Pencil
Points:
45.00
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Innovation / New Ideas in Technology
Award:
2026 Creative Use of Technology Gold Pencil
Points:
45.00
Client:
Google
Title:
ANCESTRA
Category:
AI Craft / Motion
Award:
2026 Creative Use of AI Gold Pencil
Points:
45.00
Client:
R/GA
Title:
Make Things That Make Things
Category:
Creative AI Pioneer / Organization
Award:
2026 Creative Use of AI Pioneer Pencil
Points:
45.00
Client:
Code and Theory
Title:
Welcome to the Golden Age of Creativity
Category:
Creative AI Pioneer / Organization
Award:
2026 Creative Use of AI Pioneer Pencil
Points:
45.00
Client:
The Branch Museum of Design
Title:
The Branch Museum of Design Visual Identity
Category:
Brand Identity / Rebranding
Award:
2026 Design & Branding Gold Pencil
Points:
45.00
Client:
Maremoto
Title:
Maremoto for Good
Category:
Design for Good
Award:
2026 Design & Branding Gold Pencil
Points:
45.00
Client:
IKEA
Title:
U up?
Category:
Direct Marketing
Award:
2026 The Indies Gold Pencil
Points:
45.00
Client:
IKEA
Title:
U up?
Category:
Social Media & Creator Content
Award:
2026 The Indies Gold Pencil
Points:
45.00
Client:
Dr. Squatch
Title:
Sydney's Bathwater Bliss
Category:
Products
Award:
2026 The Indies Gold Pencil
Points:
45.00
Client:
Dr. Squatch
Title:
Sydney's Bathwater Bliss
Category:
Public Relations
Award:
2026 The Indies Gold Pencil
Points:
45.00
Client:
IKEA
Title:
Sleep Talk Reviews
Category:
Integrated / Omnichannel Campaign
Award:
2026 The Indies Gold Pencil
Points:
45.00
